Case Study: Asphalt Green achieves unified member/donor insights and reduced support calls with iMIS

Asphalt Green - Customer Case Study

Asphalt Green is a nonprofit dedicated to helping people of all ages achieve lifelong health through sports and fitness. The organization knew it had members who were also donors but couldn’t easily identify them or view consolidated constituent data, and it wanted a better integrated system and improved web experience for members and donors.

Implementing iMIS gave Asphalt Green a single view of member and donor information plus a front-end website that serves multiple departments. The platform supports membership promotion, class marketing, order processing, reporting, and trainer tracking; self-service web tools dramatically cut support calls (from 20 calls in 30 minutes to just 2 calls in three hours) and enabled more flexible, targeted reporting to boost fundraising impact.

Asphalt Green