Case Study: American Advertising Federation achieves a youthful, responsive website that engages college audiences with iMIS

AAF Creates a Youthful Website for Target Audience

The American Advertising Federation (AAF), founded in 1905 and representing nearly 30,000 advertising professionals across 164 local clubs, needed a refreshed website that would speak to a youthful college-student demographic while staying true to its longstanding brand. The challenge was to integrate advanced visual designs and ensure flawless responsiveness across all screen sizes—from small phones to wide 1920px displays—without sacrificing approachability or professional credibility.

Using the RISE platform, John Consulting (with Phil Gosier collaborating closely with AAF’s VP of Creative Services Adrianne Lipscomb) implemented the advanced designs and responsive functionality the organization requested. The result is a vibrant, approachable site that performs well on all devices, resonates with the target audience, and earned AAF an iMIS Great Things Award for its website.

American Advertising Federation

Kesha Robinson

American Advertising Federation