iMIS
155 Case Studies
A iMIS Case Study
The Lean Construction Institute (LCI) is a nonprofit that promotes lean construction practices across the design and build industry, representing 360+ corporate members and roughly 20,000 individual contacts. LCI struggled with fragmented systems for email marketing, event registration, and membership management, which created data silos, inconsistent records, and inefficiencies for its 10-person staff — limiting timely member service and targeted outreach.
LCI implemented iMIS as a centralized engagement management system (integrated with WordPress, GoToWebinar, TopClass and more), creating a single source of truth for member data. The platform enabled automated, data-driven email campaigns, a unified Member Hub, streamlined event registration and follow-up, and improved data integrity — resulting in fewer data errors, faster inquiry response, better event management, and stronger member engagement.