Case Study: National Association of Landscape Professionals achieves $35K savings and increased member engagement with iMIS

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Preview of the National Association of Landscape Professionals Case Study

How NALP Saved $35,000 and Boosted Engagement with iMIS

The National Association of Landscape Professionals (NALP), which represents the landscape, lawn care, tree care and horticulture industry and serves 5,000+ members, faced challenges tracking and improving member engagement. Fragmented data across systems, reliance on a costly third-party engagement tool, and limited segmentation left staff spending excessive time on data cleanup and missing opportunities to intervene with at‑risk members.

NALP implemented iMIS (with TopClass and OpenWater integrations) to centralize member records, automate engagement scoring, and integrate a Member Hub on their website. Core features—customized scoring buckets, engagement report cards, real‑time tracking, and targeted segmentation—enabled personalized outreach, better retention, and streamlined event management, producing $35,000 in administrative cost savings and improved data accuracy.


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