Case Study: Planoly streamlines multi-channel content creation with IMG.LY CE.SDK

Planoly cuts app-switching to 0 with IMG.LY's CE.SDK

Planoly, a multi-channel social media planning platform, faced a challenge where users had to leave its application to use external tools like Canva for photo and video editing. This disrupted the core workflow, especially on mobile, and became more problematic as the platform expanded to support multiple social channels. The vendor, IMG.LY, provided a solution with its CE.SDK product to address this issue.

IMG.LY's CE.SDK was embedded directly into Planoly's web and mobile apps, creating a seamless, native editing experience. This allowed users to plan, edit, and publish content without leaving the application. The implementation was completed on a short timeline and required low maintenance. The result was a continuous workflow for creators and allowed Planoly to offer advanced editing features without diverting engineering resources from its core product.

Planoly