Case Study: Plai boosts ad creative production and doubles annual revenue with IMG.LY's CE.SDK

Plai ships 30,000+ ad creatives a month with IMG.LY

Plai, an AI-powered advertising platform, faced a challenge after its AI generated initial ad creatives. Users then had to leave the platform to complete the final 20% of work—like adjusting layouts and text—in external design tools, which slowed down campaign launches. This friction broke the seamless experience promised by Plai.

By integrating IMG.LY's white-label CE.SDK, Plai embedded a configurable editor directly into its workflow. This allowed users to finish and publish ads without leaving the platform. The solution was implemented in about a month and led to significant results: Plai now exports 30,000-37,000 ad creatives monthly, cut client design costs by up to $10,000 per month, and saw campaign prep time reduce from weeks to minutes. IMG.LY's technology was a core driver in helping Plai double its annual revenue.

Plai