Case Study: Halio creates 30 days of branded social content in 30 minutes with IMG.LY's CE.SDK

Halio creates 30 days of social content in 30 minutes with IMG.LY

Halio, a UK-based social media management platform for financial advisors, was facing the challenge of scaling its manual content creation process. As their client base grew, the company struggled to efficiently produce high volumes of personalized, on-brand social media posts for each advisor. Their previous workflow using general-purpose tools like Canva was slow and unsustainable. Halio turned to vendor IMG.LY and implemented their CreativeEditor SDK (CE.SDK) to embed a design engine directly into its own platform.

The solution from IMG.LY allowed Halio to adopt a template-driven workflow. This enabled financial advisors with no design experience to quickly customize and schedule a full month of branded content in about 30 minutes, a task that previously took hours. By using IMG.LY's CE.SDK, Halio automated content creation, which led to higher client satisfaction and engagement. The partnership also freed Halio's small engineering team from maintaining a complex editor, contributing directly to the company's ability to grow its customer base.

Halio