Case Study: Digitas Germany scales 140+ dealer campaigns with IMG.LY’s CE.SDK

Digitas Germany powers 140+ dealer campaigns across 10 brands with IMG.LY

Digitas Germany, a digital agency, faced a challenge for one of Europe's largest automotive holding groups. The client's manual process for creating and localizing marketing assets for over 600 dealers across 10 brands was slow and costly. They needed a solution to automate and harmonize these workflows, allowing dealers to generate brand-compliant assets independently. To solve this, they turned to vendor IMG.LY and its product, the CE.SDK.

IMG.LY implemented a self-service campaign portal powered by the CE.SDK. The solution utilized the engine's template and variable systems for brand-safe personalization and server-side rendering for automated asset generation. The results were significant, with 140+ campaigns going live. Dealers could now create assets in seconds, and the system generates thousands of localized assets monthly in three languages. The project was delivered much faster and more cost-effectively than an in-house build would have allowed, and its success has inspired Digitas to use the IMG.LY solution for other clients.

Digitas Germany