Case Study: The New Republic boosts editorial efficiency and SEO with Imgix

The New Republic boosts Google Search clicks 176% with Imgix

The New Republic, a leading voice in American political commentary, faced significant challenges in managing images for its digital content. Their editorial team had to manually resize and crop images, a labor-intensive process that created bottlenecks and delayed publishing, especially during breaking news. They partnered with imgix to optimize image delivery and support SEO without compromising their high standards for quality.

Imgix integrated with The New Republic's custom CMS, providing a WYSIWYG interface for editors to adjust and preview images. Key features included automatic compression, face detection, smart cropping, and responsive design. This solution eliminated image-related emergencies entirely, reduced average image file size by 84%, and streamlined the editorial workflow. The implementation by imgix also led to a 176% increase in Google Search clicks and nearly doubled total impressions, significantly boosting SEO performance and audience engagement.