Case Study: Swimply achieves faster image delivery and smaller file sizes with imgix

Swimply reduced image file sizes by 38%, decreased image response time by 50%, and saved valuable engineering time

Swimply, the online marketplace for pool and recreational space rentals, needed a better way to serve growing volumes of user-generated images across its website and mobile apps without hurting page speed or SEO. As image sizes and traffic increased, the team wanted a scalable solution that could optimize images on the fly instead of relying on time-consuming backend processing tools.

imgix deployed its image optimization and delivery platform for Swimply, using features like responsive srcset generation, adaptive compression, format conversion to next-gen formats, and image resizing. As a result, imgix helped Swimply cut average image file size by 38%, reduce image response time by 50% from 325 ms to 163 ms, and free up engineering time to focus on core product development.

Swimply

Kaan Merelan

VP of Engineering