Case Study: Real Estate Wire achieves 70% lower image transformation costs and near real-time publishing with imgix

Real Estate Wire - Customer Case Study

Real Estate Wire (REW), a leading Canadian real estate marketplace, needed to display and optimize thousands of listing images for 4 million monthly visitors without slowing down publishing. Its in-house image transformation process required large background jobs and could take a full day to publish a new listing, pulling development resources away from core product work.

REW chose Imgix to deliver responsive images, dynamic sizing, and image adjustments like brightness, contrast, and face detection. With Imgix, REW cut monthly image transformation costs by 70% and reduced new-listing publishing time from 24 hours to under an hour, a 96% improvement, while freeing its team to focus on user-facing features.

Real Estate Wire

Michael Wu

VP of Software Development