Case Study: Queensmith cuts image file sizes by 63% with imgix

Queensmith cuts image file size by 63% and creates responsive images dynamically using imgix

Queensmith, an award-winning British jeweler, needed a better way to optimize its rapidly growing image catalog and deliver a responsive experience across devices. Before using imgix, the team manually cropped and resized images into many variants, while also relying on Shopify’s native CDN, which lacked advanced optimization and support for modern formats like AVIF and WebP.

Queensmith implemented imgix’s Image Rendering API and CDN to automate image resizing, cropping, and format selection, with easy integration into AWS S3 and CraftCMS. Using imgix, Queensmith cut average image file size by 63%, achieved a 57 ms average image response time, and simplified workflows so the content team now creates one high-resolution image instead of many manual variants.

Queensmith

Harry Harrison

Head of Web and IT