Case Study: Lummi boosts user conversion with imgix

Lummi cuts image size by 94% with Imgix

Lummi, a platform providing a curated library of AI-generated images for creators, faced the challenge of scaling its visual tooling to meet user demands for instant, high-quality results and interactive features like background removal and bulk editing. With a small team, they needed to deliver this complex image processing without creating development bottlenecks or cost inefficiencies. They partnered with the vendor imgix to solve this infrastructure problem.

The solution was integrating imgix's dynamic image processing, which enabled features like one-hour background removal launch and smart cropping. The results included a 94% average image compression, enabling lightning-fast performance, and the ability to handle over 5.3 million monthly image requests. A key feature powered by imgix became Lummi's second most-converting product offering, driving higher user conversion rates.