Case Study: Culture Kings achieves 40% smaller image files and major engineering time savings with imgix

Culture Kings, a global streetwear retailer, reduced image file size by 40% and saved significant engineering time using imgix

Culture Kings, a global streetwear retailer, needed a better image optimization solution for its Shopify Plus e-commerce store and internal applications. Its existing platform couldn’t handle WebP, cropping, resizing, or converting GIFs into more efficient formats, and oversized GIFs were hurting performance across a site that serves millions of images each month.

Using imgix’s Rendering API, image CDN, and developer-friendly tools, Culture Kings optimized product pages, galleries, and internal workflows. The results included a 40% reduction in image file size, 25% smaller files when converting GIFs to videos, and 90% of images now processed by imgix, helping save significant engineering time and improve page speed to about 13 milliseconds per image.

Culture Kings

Steve Jiang

Lead E-Commerce Developer