Case Study: CHRONEXT cuts image response time by 80% with imgix

Chronext automated background removal, streamlined its image processing, and cut image response time by 80%

CHRONEXT, a global luxury watch marketplace, needed to streamline time-consuming product image editing while balancing high image quality with fast loading speeds, especially for mobile shoppers. The team also wanted a simpler, more predictable way to handle background removal and image optimization across its website and iOS app, and turned to imgix for help.

Using imgix’s background removal and image rendering tools, CHRONEXT automated cropping, background replacement, and compression for product photos. The result was a dramatically simpler workflow, 80% smaller image files on average, and image response times reduced to just 57 milliseconds, all while maintaining image quality and improving the shopping experience.

CHRONEXT

Emanuel Schleussinger

Chief Technology Officer