Case Study: MLB Advanced Media achieves streamlined organization and automated workflows with iMeet Central

MLB Advanced Media uses Central Desktop to stay organized and help manage content for MLB.com and 30 team sites.

MLB Advanced Media (MLBAM), the internet and interactive arm of Major League Baseball that runs MLB.com and 30 team sites, faced growing coordination challenges as its Publishing, Production and Floor Production teams managed increasing volumes of video content. Relying on verbal handoffs and spreadsheets made it difficult to track projects, posting schedules and cross-department communication efficiently.

MLBAM upgraded to Central Desktop Enterprise, created an intranet and project workspaces, and used databases and workflow rules to track clips, budgets, post/kill dates and task handoffs so status changes automatically triggered alerts. The solution streamlined collaboration, sped up and standardized content publishing, and improved organization and management of MLB.com and the 30 team sites.

MLB Advanced Media

Rob Boysko

Manager, Multimedia Publishing