Case Study: Mirage Flooring achieves real-time headless commerce and dealer locator integration with Imarcom

Mirage Flooring connects 1,200 retailers in real time with Imarcom

The customer, Mirage Flooring, North America's leading hardwood flooring manufacturer, faced challenges with an aging website that was disconnected from its ERP and commerce platform. This made the site difficult to maintain and unable to reflect the brand's premium positioning. They also needed to make their network of 1,200 retailers easily searchable for consumers. Imarcom was engaged to address these issues.

Imarcom implemented a headless commerce architecture using their CMS, React, and Next.js. This solution integrated in real time with Mirage's Microsoft ERP and commerce systems, automating all data syncing for products, inventory, and retailers. A key feature was an intelligent dealer locator connected directly to the ERP. The results included excellent Core Web Vitals scores, such as a 1.2s LCP, and the seamless connection of over 1,200 retailers without requiring manual updates.

Mirage Flooring