Case Study: AACSB boosts outbound clicks and member engagement with Imarc's Business Member Directory redesign

Transforming static lists into dynamic, lead-generating resources

AACSB International (AACSB), a global nonprofit that accredits business schools, wanted to increase the value of its business membership by transforming its outdated, static member directory. Their challenge was to increase traffic, generate more leads for their partner businesses, and better support their members. They partnered with the digital agency Imarc to address this.

Imarch implemented a new digital strategy that introduced more familiar discovery patterns, service overview pages, and enhanced visual iconography to make the directory dynamic and user-friendly. The solution led to a significant measurable impact, including a 780% increase in outbound clicks, a 239% increase in pageviews, and a 329% increase in users, successfully turning the directory into a lead-generating resource.

AACSB International (AACSB)