Case Study: Skillsoft achieves personalized content delivery with Imarc

Skillsoft: Using segmentation and personalization together - Imarc, a digital agency

Skillsoft, an education technology company, wanted to deliver highly targeted content to specific segments of its online audience directly from within its Craft CMS. They partnered with Imarc to find a solution that would avoid the use of external tools and allow for centralized content control to prevent conflicting messaging across departments.

Imarc built a custom module for Craft CMS that reads 6sense data to enable content personalization. This allowed Skillsoft to serve bespoke content to different audience segments and track them via GA4. The solution was successfully rolled out quickly, starting on the homepage and landing pages before expanding to other site sections, significantly enhancing Skillsoft's ability to deliver dynamic, personalized user experiences.

Skillsoft