Case Study: Skillsoft achieves higher conversions and faster AI translations with Imarc

Skillsoft - Client Succes - Imarc, a digital agency

Skillsoft, a global leader in corporate training, partnered with the digital agency Imarc to address several digital challenges. These included a need for a website redesign aligned with a new brand identity, a more efficient method for translating content for global expansion, and strategies to increase user engagement and conversion rates on their digital platform.

Imarc implemented a comprehensive solution involving a Craft CMS website redesign, a custom AI translation integration with ChatGPT, and advanced data-driven personalization. The results were significant, including a website launch ahead of a major conference, a 99.4% decrease in translation costs per page, a 51% increase in demo conversions, and a 410% overall increase in website conversions.

Skillsoft