Case Study: Mark Richey Woodworking unifies its brand and boosts site engagement with Imarc

Showcasing master craftsmanship through a sleek, visual-first redesign

Mark Richey Woodworking, a storied woodworking brand, needed to integrate its newly acquired corporate furniture brand, WallGoldfinger, into its website without diminishing either brand's identity. The challenge for vendor Imarc was to architect a site that gave both divisions appropriate weight while presenting them as a unified company.

The solution implemented by Imarc was a highly dynamic and customized Webflow website. This redesign showcased the company's craftsmanship through a visual-first approach and intuitive navigation. The result was a unified brand presence that created more pathways for a broader audience to see its capabilities, leading to a 32% increase in active users for the site.

Mark Richey