Case Study: Breezeline achieves a modern, conversion-optimized website with Imarc

Redefining the digital journey for a major broadband rebrand

Breezeline, a major U.S. cable operator, was facing inefficiencies from its legacy Drupal website and needed to undergo a digital rebrand. The company partnered with digital agency Imarc, its long-term Agency of Record, to build a new website on CraftCMS that would reduce technical debt and implement its new brand identity.

Imarc developed a modern, scalable CraftCMS site that separated business logic for better performance and incorporated the new brand elements. The solution focused on enhancing the user experience and self-service capabilities. Following the launch, Breezeline saw significant improvements: a 13% increase in users, a 14% increase in sessions, an 18% increase in overall engagement time, and a 21% increase in events per session.

Breezeline