Case Study: McLanahan improves its digital experience with Imarc

Modernizing the digital experience for a long-standing industrial manufacturing brand.

McLanahan Corporation, a provider of industrial process solutions, partnered with digital agency Imarc to modernize its digital experience. The challenge was to enhance its website to better highlight its products and solutions while also providing the company's administrators with more flexible and easy-to-use editing tools.

Imarc implemented a strategic redesign and development solution for McLanahan. The agency used data-driven insights to guide the new design, strengthened calls-to-action, and provided a refreshed color palette. On the development side, Imarc built new content modules and page templates on Craft CMS to give admins flexible editing tools and multi-language support. The result was a modernized site that helps McLanahan stand out from competitors and empowers its team to manage content easily going forward.

McLanahan Corporation