Case Study: Marriott enhances media management and brand activation with Imarc's The Stacks

Marriott refreshes media management tool after 20+ years with Imarc

Marriott, a global hospitality leader, faced the challenge of modernizing its long-standing internal media management tool, the Marriott Asset Library. Originally built by Imarc over twenty years ago, the application needed a substantial update to move beyond a simple image repository and better facilitate the day-to-day tasks of its marketing and brand teams.

Imarc collaborated with Marriott to redesign and rebrand the solution, launching it as "The Stacks." The vendor implemented a new branded experience with an updated interface and a more robust, personalized homepage. This repositioned the application as a tool for brand and marketing activation, aligning it with the long-term value it provides to the organization and its users.

Marriott