Case Study: Intellect boosts organic engagement with Imarc's conversion-focused B2B website

Intellect: Building an attractive, effective B2B tech website - Imarc, a digital agency

Intellect, a provider of an AI-powered Quality Management System (QMS) platform, needed a website that could better serve its enterprise audience. Their legacy site was not optimized for users, lacked strong journeys, and required a more differentiated look and on-brand messaging. They partnered with the digital agency Imarc for a strategy, design, UX, and development solution.

Imarc delivered a slight brand refresh with a new logo and color palette, a modernized UI, and a new site built with a focus on conversion. The new website, integrated with HubSpot and GA4, led to an immediate positive impact. Results included an 18% increase in events per session and a 4% increase in engagement rate from organic traffic.

Intellect