Case Study: Gentex achieves a faster, more engaging website with Imarc

Gentex: Creating a performant, engaging, brand-focused website experience - Imarc, a digital agency

Gentex Corporation, a manufacturer of personal protection and situational awareness solutions, sought to improve its web experience to gain more visibility with the right audiences. The vendor Imarc was brought in to ensure the rebuilt website would be performant, easy to use, and better showcase the value of its brands.

Imarc conducted stakeholder research and a sitemap audit before executing a greenfield WordPress redesign. The solution focused on UX best practices and performance analytics, resulting in a modern, flexible site. The vendor's work led to a 44% increase in page views, a 25% increase in sessions, and a 12% decrease in bounce rates. Imarc continues to support Gentex with ongoing performance monitoring.

Gentex Corporation