Case Study: ZOLL improves job seeker experience with a new careers microsite from Imarc

Enhancing talent acquisition with a dedicated recruiting destination

ZOLL, a healthcare company known for its life-saving products, faced a challenge with its careers pages, which featured disparate messaging and an unclear user experience that failed to attract potential hires. With the goal of providing more value to job seekers and supporting future growth, ZOLL engaged the digital agency Imarc to create a new recruiting destination.

Imarc developed a new careers microsite by conducting a technical discovery of ZOLL's HubSpot and Workday platforms and establishing a custom integration between them using AWS Lambda and HubDB. The agency also executed a full design and development process, creating a unified brand message and an improved user experience. The new site launched successfully, featuring intuitive content management and vastly improved search functionality, which has resulted in positive feedback for the new job seeker experience.

Zoll