Case Study: AACSB International achieves a modern, high-performing digital hub with Imarc

Empowering global business education through a modern digital hub

AACSB International, a global non-profit organization focused on improving business education, faced the challenge of consolidating its three separate websites into a single, high-performing digital hub. They partnered with the digital agency Imarc to build a centralized experience that would reduce friction and provide an excellent customer experience for their diverse audience.

Imarc addressed this by designing a modernized website with an enhanced search filter and a content tagging system to personalize the user experience. The solution led to significant improvements, including a 123% increase in site users, a 70% rise in sessions, and a 36% growth in website events post-launch. AACSB's Director of Marketing noted that Imarc acts as an extension of their team, leading to an expanded relationship for ongoing optimization and digital advertising management.

AACSB International