Case Study: Tufts Medical Center improves health research efficiency with Imarc's AI and website redesign

Effective digital solutions don't replace expertise—they empower it.

Tufts Medical Center's Center for the Evaluation of Value and Risk in Health (CEVR) required a more effective digital presence to convey its complex work and manage its extensive CEA Registry. They partnered with the digital agency Imarc to redesign their website and later sought a solution to streamline their research workflow and reduce technical debt.

Imarc redesigned the CEVR website to improve accessibility and user experience, and then implemented a custom artificial intelligence (AI) solution. This AI automated the categorization of medical abstracts and integrated with health databases, processing information in seconds instead of minutes. The results included a 47% increase in engaged website sessions and AI classification with 95% accuracy, significantly reducing manual effort and modernizing their backend systems.

Tufts Medical Center