Case Study: Skillsoft drives a learner-focused website experience with Imarc

Driving the learner journey through a vibrant and accessible digital platform

Skillsoft, the global leader in corporate learning, needed to redesign its legacy B2B website to reflect a new brand identity and better focus on the learner's journey. The existing site lacked dynamism and navigability, failing to drive visitors toward free trial sign-ups. They partnered with the digital agency Imarc for a comprehensive solution involving strategy, user experience, creative design, and development.

Imarc delivered a vibrant, accessible, and responsive website built on the Craft CMS. The solution included a custom SEO strategy, over 36 custom modules, and a user-focused design implemented alongside an evolving brand guide. The new site successfully handles an average of 8,000 daily visitors and provides an intuitive journey that drives user engagement, effectively bringing Skillsoft's new "Unleash your Edge" branding to life.

Skillsoft