Case Study: Beacon Hill achieves scalable digital growth with Imarc's website redesign

Built to Scale: Powering Beacon Hill's Explosive Digital Growth.

Beacon Hill, a national professional services and consulting firm, needed to redesign its website to reflect its significant business growth and support its talent acquisition and client engagement goals. Their initial challenge to vendor Imarc was a four-month visual refresh and user experience update, which expanded to include a major overhaul of the site's information architecture and the creation of hundreds of new pages to boost SEO and AEO (Audience Engagement Optimization).

Imarc delivered a comprehensive Craft CMS redesign, creating a modern, scalable platform with microsite-like experiences for different divisions. The solution included flexible page templates and a rearchitected navigation. This resulted in a 5% increase in engaged sessions and an 18% increase in average engagement time per session, significantly strengthening brand visibility and earning industry awards.

Beacon Hill