Case Study: JetBlue achieves an award-winning employee intranet with Imarc

Building the employee experience behind one of aviation's most iconic brands.

JetBlue faced the challenge of a legacy intranet that no longer reflected its brand or culture. The airline partnered with the digital agency Imarc to rebuild its "HelloJetBlue" intranet around modern crewmember research and user needs.

Imarc delivered a modern, social intranet platform that improved communication and collaboration. The solution included personalized content, improved search, SSO integrations, and a scalable platform supporting thousands of employees. The project was highly successful, winning a prestigious award from the Nielsen Norman Group and achieving 50,000 daily interactions.

JetBlue