Case Study: Bright Horizons achieves enterprise-scale digital optimization with Imarc

Bright Horizons, Supporting a Sitecore enterprise - Imarc, a digital agency

Bright Horizons, a provider of employer-sponsored child care and education, needed to manage and enhance its vast digital ecosystem of 1,300 enterprise websites built on Sitecore. They required a strategic partner to handle this complex infrastructure and improve the online experience for their diverse audiences. They partnered with the digital agency Imarc for its Sitecore expertise.

Imarc served as the Agency of Record, providing strategy, design, and development to upgrade the Sitecore platform, improve accessibility, and streamline navigation. The solutions included a successful platform upgrade, a redesigned Virtual Learning Center, and the implementation of WCAG compliance. As a result, Bright Horizons saw significant increases in user engagement, including an 18% rise in overall engagement time and a 21% increase in events per session.

Bright Horizons