Case Study: AACSB achieves higher engagement and lead generation with Imarc

AACSB - Client Success - Imarc, a digital agency

AACSB, the premier global accreditation body for business schools, engaged digital agency Imarc to redesign its complex website into a modern digital hub that could better serve its diverse audiences. The challenge was to transform a dense site to improve user journeys for educators, business professionals, and students, thereby reflecting AACSB's global authority in business education.

Imarc implemented a comprehensive solution involving strategy, design, UX, development, and digital media. The agency redesigned the website, introduced a gated content strategy for lead generation, and optimized AACSB's Google for Nonprofits grant for paid media. This partnership yielded significant results, including a 123% increase in site users, a 240% increase in gated content opt-in form submissions, and a fourfold improvement in leads, solidifying Imarc's role in enhancing AACSB's digital effectiveness.

AACSB