Case Study: Foghouse Spirits achieves a memorable premium spirits brand with Imajica Brand Evolution

Foghouse Spirits wins silver in design at the IWSC World Gin Awards 2022 with Imajica Brand Evolution

Foghouse Spirits, a new venture in Scottish premium spirits, worked with Imajica Brand Evolution to create a distinctive brand identity and packaging. The challenge was to stand out in the competitive drinks market by developing a memorable brand inspired by the mysterious foghouses found on Scottish estates.

Imajica Brand Evolution developed a comprehensive brand solution, including venture naming, brand language, and distinctive packaging. They designed a unique bottle with a custom arch-inspired wordmark, a matte olive glass finish, and intricate foil embossing. This solution was highly successful; the initial Foghouse Gin release went on to win multiple awards, including a silver in design at the IWSC World Gin Awards in 2022.

Foghouse Spirits