Case Study: Bandai Namco Group achieves a unified customer view and faster marketing with imagino

The Ultimate Customer View to drive Marketing Intelligence

Bandai Namco Entertainment Europe, a part of the global Bandai Namco Group, faced challenges in gaining a unified view of its customers to provide personalized experiences. Its marketing teams lacked autonomy and struggled with a partial understanding of customer data. To address this, they partnered with vendor Imagino to implement a Customer Data Platform (CDP).

Imagino's solution provided a centralized and easily accessible view of all customer touchpoints, which improved marketing performance and operational efficiency. The results for Bandai Namco included a 10% increase in the eStore revenue share generated from email opens and made the creation of email campaigns twice as quick. Imagino also enabled the enrichment of the company's brand scoring system with new behavioral and customer service data.

Bandai Namco Group

Lucas Siméon-Killis

CRM Manager