Case Study: Hachette Livre boosts data-driven marketing and personalization with imagino

Instilling a data-driven and consumer-oriented culture at Hachette Livre

Hachette Livre, a major publishing group, faced the challenge of instilling a data-driven and consumer-centric culture amidst a rapidly transforming digital landscape. Their goals were to promote new authors, increase reader engagement, and optimize multi-channel communications. To address this, they partnered with the vendor Imagino to implement its platform for consumer data management.

Imagino provided a unified customer data platform and campaign management tool, which replaced Hachette Livre's legacy systems. The solution enabled the collection of site browsing data, automated marketing, and personalized recommendations. Results included sending 12 million monthly emails, activating over 50 advertising campaigns using 7 million profiles, and distributing 1.6 million personalized book recommendations. The implementation was completed swiftly, reducing running costs and providing real-time data access for 150 users, leading to an excellent return on investment.

Hachette Livre

Guillaume Pech-Gourg

Group Chief CRM & Digital Marketing Officer