Case Study: Midea America speeds packaging timelines and cuts photoshoot costs with imagine.io

How Midea Increased Speed to Market and Eliminated Costly Photoshoots with imagine.io

Midea America, the U.S. subsidiary of a global Fortune 500 appliance manufacturer, faced significant challenges with the logistical hassles, high costs, and limited editing capabilities of traditional product photoshoots. These issues caused delays and bottlenecks in their marketing content creation process. To overcome this, they turned to the vendor Imagine.io and its 3D Curator solution.

Imagine.io provided a platform for creating high-quality 3D imagery in pre-built lifestyle scenes, which eliminated the need for physical photoshoots. This solution granted Midea instant editing flexibility and drastically reduced content creation costs. The results were transformative, including an 8x increase in packaging speed, a 50% decrease in content creation costs, and a 20x boost in the amount of content generated.

Midea America

Dalton Ryan

Assistant Manager