Case Study: Supreme Committee for Delivery and Legacy celebrates the FIFA World Cup Qatar 2022 with Imagination's Countdown Clock

World Cup Qatar 2022 Countdown Clock

The Supreme Committee for Delivery and Legacy, the organization responsible for delivering the 2022 FIFA World Cup in Qatar, faced the challenge of creating a dynamic and culturally resonant symbol for the first World Cup held in the Middle East. They partnered with the vendor Imagination to design and build an official countdown clock that would unite global fans and celebrate Arab culture through the theme 'The Sands of Time'.

Imagination designed and built the FIFA World Cup Qatar 2022 Official Countdown Clock, an innovative structure featuring a Möbius-inspired loop and a three-dimensional, interactive hourglass. This solution served as both a physical monument and a digital canvas for fan-generated content, achieving over one million fan visits and engaging audiences from more than 100 countries through social media. The project successfully created an iconic symbol for the event and significantly enhanced global awareness and cultural relevance for the host nation.

Supreme Committee for Delivery and Legacy