Case Study: Visa achieves cultural relevance with Gen Z through Live at the Rocket Garden with Imagination

Visa stages Rocket Garden show for 3,000 guests with Imagination

Visa, a leading global payments technology company, challenged Imagination to build cultural relevance with Gen Z and millennials through a unique live event. They needed to find a location as iconic as the Louvre to embody exploration and possibility, and then develop a full creative expression that would resonate with a digitally-native audience.

Imagination transformed the historic Rocket Garden at the Kennedy Space Center into a transformative performance space for a breakthrough event. The solution included a narrative that bridged space exploration with global movement and a promotion strategy focused on TikTok. The event achieved significant results, including thousands of attendees and millions of social impressions, successfully reinforcing Visa's position as a brand that supports cultural moments.

Visa