Case Study: Visa establishes itself as more than just a credit card with Imagination's Masters of Movement

Visa engages 120k fans with Imagination at Masters of Movement

The customer Visa, a major financial services brand, faced the challenge of moving beyond its identity as just a credit card company. With all eyes on the FIFA World Cup in Qatar, Visa wanted to use its tournament sponsorship to create an innovative and accessible experience for its global 'For Fans Everywhere' campaign. The vendor Imagination was tasked with developing this experience for the FIFA Fan Festival in Doha.

The vendor Imagination created 'Masters of Movement,' a solution that used tracking technology to transform football moves into digital art, which was then instantly minted as NFTs. This allowed iconic player moves to be auctioned for charity and gave 12,000 fans a personalized NFT souvenir of their own gameplay. The results were significant, with 120,000 fans visiting the activation in Doha and generating 957 million PR impressions, successfully positioning Visa at the forefront of innovation.

Visa