Case Study: Telstra creates a standout business event experience with Imagination

Telstra Vantage

Telstra, a major telecommunications company, faced the challenge of creating a personalized and immersive event for its customers and partners to help them solve business challenges. The company enlisted Imagination to produce its annual Telstra Vantage event, a program designed to demonstrate Telstra's role as a world-class technology company.

Imagination created a signature interactive experience for Telstra Vantage, incorporating digital, social, and environmental touchpoints with a focus on innovation. The solution included large-scale immersive experiences, an engaging digital communications program, keynote speakers, and an interactive expo. The event was a major success, becoming the highest-rated live TV show in ABC history with 2.8 million views on YouTube and attracting over 7,000 attendees.

Telstra