Case Study: Diriyah Company strengthens its events destination strategy with Imagination

Strategic Events Framework

The Diriyah Company faced the challenge of developing a comprehensive events strategy for its flagship destination in Riyadh. The strategy needed to position the historic Diriyah as a world-class events destination that could compete on a global stage while honoring its cultural significance. Imagination was engaged to create a strategic events framework to meet this complex need.

Imagination conducted a comprehensive review and gap analysis of the existing strategy to develop a future-focused blueprint. This framework provided clear ambitions for each event site, mapping its role within the wider master plan and identifying the best types of experiences for each location. The solution from Imagination empowered the Diriyah Company to confidently design, plan, and deliver events that resonate with diverse audiences, strengthening its position as a premier global destination.

Diriyah Company