Case Study: Ford accelerates motorsports fan engagement with Imagination

Season Launch

The customer, Ford, challenged Imagination to create a future-focused celebration for their 2025 Motorsports Season Launch that would transcend a typical press event. They needed an innovative experience to set the tone for the future of motorsports and capture the energy of their brand.

Imagination delivered a dual-format event with an immersive media experience and a high-energy launch for fans, blending online and in-person elements. The solution included hands-on vehicle experiences, exclusive content, and major racing announcements. Imagination achieved significant results, including over 500,000 livestream views, 4.5 million social media engagements, and 1,600 live attendees, successfully expanding Ford's reach and strengthening fan loyalty.

Ford