Case Study: Ford reinvigorates the dealership experience with Imagination

Reinvigorating the dealership experience

The customer Ford faced the challenge of shifting customer expectations in the dealership experience and sought to leverage technology to refocus on the consumer. They collaborated with the vendor Imagination to develop a new digital sales tool.

Imagination created an easy-to-use and visually engaging sales tool that integrated multiple external systems to support dealership staff. The solution was implemented across four markets and hundreds of dealerships, achieving an 80% adoption rate and forming a key part of Ford's global Guest Experience programme.

Ford