Case Study: Visa Elevates Payments Forum Engagement with Imagination

Payments Forum

Visa faced the challenge of transforming their 2024 Payments Forum from a standard conference into an immersive, branded experience that reflected their new headquarters and expanded vision. They partnered with the vendor Imagination for creative and experiential design services to modernize the event and increase its impact.

Imagination created a dynamic visual identity and a large modular experiential space featuring activations like an AI photo booth with an F1 car and a central LED cube representing Visa's technology. This solution generated significant results, including 1.7 million earned social impressions, an 80% year-on-year increase in leads, and over 400 press articles. The event successfully elevated Visa's brand visibility and thought leadership.

Visa