Case Study: Nissan energizes its global launch and dealer network with Imagination

Nissan unveils Navara with Imagination’s 52-metre quarry projection reveal

Nissan needed to re-energize its dealer network and inspire global media with the launch of its vital Navara vehicle, requiring an experience that was both locally grounded and globally significant to authentically connect with its "Defy Ordinary" philosophy. Imagination was tasked with moving beyond a traditional product showcase to resonate with an audience of hardworking professionals.

Imagination transformed a 52-meter quarry rock face into a projection canvas for a spectacular reveal, culminating in a seamless 'phygital' moment where the actual Navara emerged from the digital landscape. This was followed by a two-day immersive testing experience for dealers and media. The solution successfully generated massive brand optimism for Nissan and established a new benchmark for audience engagement in the region.

Nissan