Case Study: Harvey Nichols reimagines luxury retail with Imagination

New Retail Concept

The luxury retailer Harvey Nichols faced the challenge of reinvigorating its global store concept to avoid the clichés and predictable tropes common in department store design. They partnered with the vendor Imagination to create a new retail concept that would stay true to the brand's witty and fun values while designing for the future of luxury retail.

Imagination implemented a solution based on 'controlled disruption,' crafting an unusual store layout that eliminated branded concessions and walkways. This eclectic approach to materiality and furniture created a unique, curated experience for customers. The project was highly successful, winning the prestigious Store of the Year Award at the Retail Week Awards and reinforcing Harvey Nichols's iconic status beyond labels.

Harvey Nichols