Case Study: Ericsson achieves a borderless leadership summit experience with Imagination

MNEA Leadership Summit

The customer Ericsson faced the challenge of transforming their strategic agenda into a seamless and high-impact on-site experience for their leadership summit in Northeast Asia. The vendor Imagination was tasked with handling the full show execution to reflect the brand's leadership vision.

Imagination delivered a three-day summit for over 300 leaders, crafting every moment to inspire collaboration. Their Shanghai studio managed end-to-end production, ensuring flawless execution. The solution successfully strengthened Ericsson's leadership culture and united cross-regional leaders in a high-profile experience that reinforced the brand's commitment to innovation.

Ericsson