Case Study: Ford electrifies the Mustang launch with Imagination

Mach-E Reveal

The customer, Ford, faced the challenge of launching the Mustang Mach-E, its first all-electric SUV and a major expansion of the Mustang family. Imagination worked with Ford to move beyond a traditional launch event and instead create a significant cultural moment that would resonate with both loyal fans and a new generation.

Imagination developed a live TV show format for the reveal, featuring Idris Elba and other special guests, which was streamed globally. This solution generated massive engagement, achieving 5.9 million views on X and 1.3 million views on YouTube and Facebook, making it the third highest-reaching global product reveal of 2019.

Ford